Custom beauty formulations

Your source for the finest skincare, cosmetic, body care, sun care, clinical, and hair care formula development.

 

Beauty made easy.

We help you create world-class beauty products with zero hassle. Whether you’re a new startup or or an established brand, our experienced team is ready to make your next launch simple.

 
 

Meet the Team

Years of formula creation and R&D leadership experience makes this team the finest in the world.

 
Pragna Chakravarti

  • Co-Founder

    With over 35 years of leading Global Research & Development, Quality Assurance, Process Engineering and a passion for supporting Marketing & Sales Communication, Pragna is a leader in Formula development from Concept to Launch.

 
 
Haseeb Osmani

  • Co-Founder

    With over 30 years in the consumer, pharmaceutical, & cosmetic industries Haseeb is a rockstar in product ideation, industry and trend analyses, product development, R&D, marketing, project management, product globalization and consumer communications.

 

Trusted by…

 
Neutrogena Logo
JLO Beauty logo
Sephora logo
Wrinkles Schminkles logo
Ulta logo
Lord Jones logo
Crepe Erase Logo
Westmore Beauty logo
Revlon Logo
happy dance logo
Jafra Logo
Guthy Renker Logo
Kind Science Logo
Meaningful Beauty Logo
Merck Logo

Award Winning Formulas

Blue formula in a jar
Eye shadow swatches on arm
Formula dollop
Lipsticks in silver cases
Applying mousse
Cream smear